EAST COASTING

The East Coasting Collection.
Designed by Christopher Larochelle at Minka, the East Coasting is a lifestyle brand that covers a lot of ground. "East Coasting" captures more than just a geographic location—it embodies a rhythm, a mindset, and a way of engaging with life. To work on the East Coast is to be immersed in a legacy of ambition, from the buzzing tech corridors of Boston to the financial pulse of New York City and the vibrant arts scenes of Philadelphia and D.C. It's a place where history meets innovation, where creators carve new paths while walking cobblestone streets. The act of creating here feels electric—rooted in centuries of cultural energy yet constantly forward-moving. But East Coasting isn’t just about hustle; it’s about the spontaneous adventures tucked between meetings and milestones: a beach sunrise in Cape Cod, a jazz set in a Brooklyn basement, or a Kennebunkport sail at dusk. It’s the blend of pace and presence, grit and grace, that makes East Coasting more than a destination—it’s a lived experience.