London Print

London is nearly as winding and confusing as Tokyo. In fact, it is the most difficult city on earth to get a taxi-driver license. They need to learn 25,000 streets and hundreds of routes, getting their passengers to their destination in the shortest and quickest way possible. This takes the average person 2-4 years.

An 8x8 Letterpress Print designed by Archie Archambault of Archies Prints.

ABOUT THE IDEA
So why all the circles? Research indicates that GPS's are hindering our ability to create mental maps of our surroundings. The maps aim to install a "Map from the Mind" for each city, simplifying structures and districts in the simplest terms. Each design is taken as a new challenge, using the knowledge of locals to create a map that is both beautiful and useful.

ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method. All Letterpress are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.